The 2026 World Cup is shaping up to be the most profitable tournament for FIFA and the most expensive for fans in history.
Business Insider reporter Pete Syme investigated why ticket prices are so high and compiled five charts that illustrate just how out of reach many of the tournament’s games are for average fans. What Syme discovered is that ticket prices are higher than ever because FIFA has adopted ticketing practices common in North America like dynamic pricing and running its own secondary resale market, where prices skyrocket further.
But it doesn’t stop there. The additional costs fans have to pay are also high, between flights, hotels and transit to game stadiums. Some American cities are jacking up the prices of transit on game days. When it’s all said and done, FIFA stands to make $13 billion during the 2026 World Cup cycle.
Also read “I delayed buying a new laptop so I could afford my first World Cup trip”: https://bit.ly/43idAoI
00:00 – Intro
00:52 – Premiumization
02:56 – Demand
04:10 – Dynamic Pricing
05:32 – Resale Market
06:52 – Additional Costs
08:03 – City Transit
08:51 – Getting Creative
12:04 – Who Is The World Cup For?
12:48 – Credits
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#fifa26 #worldcup2026 #worldcuptickets #dynamicpricing #2026worldcup #soexpensive
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How FIFA Will Make More Than Ever From This World Cup | So Expensive
